Head of Brand & Marketing

The organization is an internationally recognised luxury outdoor living brand, designing and manufacturing premium architectural products which are specified by architects, landscape architects, interior designers and luxury residential developers around the world.

Our products are sold internationally across North America, Europe, the United Kingdom and Australia. We are building an organisation that values thoughtful strategy, deep customer understanding and long-term brand equity over short-term activity.

We are seeking a Head of Brand & Marketing to lead that function.

Our Key Principles

Our culture is built upon the following key principles

  • Be Open – Share ideas freely, challenge respectfully, and welcome different perspectives
  • Be Transparent – Communicate with clarity, honesty, and context.
    • Openness
    • Honesty
    • Clarity
    • Accountability
  • Be Diligent – Take pride in thoughtful, accurate work.
  • Be Responsible – Own your commitments and outcomes.
  • Be Mature – Bring balance, perspective, and calm to challenges.

Applicants who progress through the recruitment process will be expected to demonstrate an understanding of these principles and how they apply in practice.

Role Overview

The Head of Brand & Marketing is responsible for the strategic direction of all marketing activities across the company’s group.

This role exists to build demand, strengthen the brand, improve market intelligence and ensure every marketing initiative supports our long-term commercial objectives.

This is not a hands-on digital marketing role.

Instead, this position leads a multidisciplinary marketing team and determines where the organisation should focus its attention, investment and creative effort.

Success in this role comes from making good decisions – including the decision to pause, narrow the focus or not proceed – rather than simply producing more marketing activity.

How We Work: Thoughtful Restraint & Intention

Here, visible activity is not synonymous with value. This role requires a leader who can resist the pressure to respond to every challenge with more campaigns, more content or faster execution.

The successful candidate will be expected to examine and, where necessary, unlearn habits formed in fast moving, output-driven environments. They must be willing to slow the organisation down when the diagnosis is incomplete, the strategic rationale is weak or the creative thinking is not yet good enough.

In practice, this means:

  • Diagnosing the commercial or brand problem before prescribing marketing activity.
  • Distinguishing genuine urgency from organisational impatience or the desire to demonstrate visible activity.
  • Requiring a clear customer insight, objective, audience and strategic rationale before work begins.
  • Protecting time for research, reflection, debate and creative development.
  • Sequencing fewer priorities well instead of advancing many initiatives superficially.
  • Being prepared to pause, reshape or decline work that does not strengthen the brand or serve a clear commercial purpose.
  • Treating restraint as an active strategic choice, not as passivity or a lack of ambition.

This is not a preference for slowness. Once the direction is clear, the team should execute decisively and to a high standard. The discipline is to earn speed through clarity rather than using speed as a substitute for thought.

Primary Responsibilities

Brand Strategy

  • Own the company’s global brand strategy.
  • Maintain consistency across every customer touchpoint.
  • Protect and strengthen the premium positioning of the brand.
  • Develop long-term brand initiatives aligned with company objectives.
  • Ensure marketing reinforces the company’s reputation within the architectural and design community.
  • Recognise when restraint, consistency or selective absence will strengthen desire for the brand.

Customer & Market Intelligence

Lead the company’s market intelligence capability by:

  • Understanding customer behaviour.
  • Identifying market trends.
  • Monitoring competitors.
  • Identifying new market opportunities.
  • Conducting customer research.
  • Working closely with Sales to understand customer feedback.
  • Providing regular strategic insights to executive management.

Campaign Leadership

Approve and oversee:

  • Brand campaigns
  • Product launches
  • Architectural campaigns
  • Trade shows
  • PR initiatives
  • Partnerships
  • Digital campaigns
  • Content strategy

Ensure campaigns are strategically justified before resources are committed. Challenge activity that lacks a clear problem statement, audience insight, intended outcome or reason to act now.

Commercial Alignment

Partner closely with:

  • Sales
  • Product Development
  • Manufacturing
  • Executive Management

Ensure marketing supports commercial priorities while preserving long-term brand value.

Budget Management

  • Develop and manage the annual marketing budget.
  • Allocate resources according to strategic priorities.
  • Measure return on investment across all significant initiatives.

Decision-Making Authority

The Head of Brand & Marketing is expected to:

  • Recommend marketing strategy.
  • Approve marketing priorities.
  • Recommend marketing budgets.
  • Determine campaign sequencing.
  • Recommend agency selection.
  • Manage departmental resources.
  • Pause, reshape or decline marketing initiatives that are premature, poorly justified or inconsistent with the brand.
  • Escalate significant strategic decisions to the CEO.

Marketing Strategy

Develop annual and quarterly marketing strategies covering:

  • Brand awareness
  • Customer acquisition
  • Customer retention
  • Specification marketing
  • Architect engagement
  • Landscape architect engagement
  • Interior designer engagement
  • Distributor marketing
  • Geographic expansion
  • Product launches

Translate strategy into measurable execution plans.

Team Leadership

Lead and develop the Marketing Department including:

  • Content
  • Graphic Design
  • Social Media
  • Market Research
  • Digital Marketing
  • External agencies
  • Freelance specialists

Create a culture of:

  • Curiosity
  • Critical thinking
  • Creativity
  • Accountability
  • Continuous improvement

Provide coaching rather than micromanagement.

Creative Direction

Work closely with internal designers and external agencies (where applicable) to ensure:

  • Premium visual standards.
  • Brand consistency.
  • High-quality storytelling.
  • Consistent messaging.
  • Strong product positioning.

Marketing Performance

Establish meaningful KPIs including:

  • Brand awareness
  • Website engagement
  • Architect engagement
  • Qualified specification opportunities
  • Lead quality
  • Marketing ROI
  • Share of voice
  • Customer lifetime value
  • Campaign effectiveness

Present regular performance reports to executive leadership.

Job Requirements & Qualifications

Required Experience

  • 12+ years in progressively senior marketing roles.
  • 5+ years leading marketing teams.
  • Experience with premium or luxury brands.
  • Experience developing multi-market marketing strategies.
  • Experience managing creative teams.
  • Experience leading integrated marketing campaigns.
  • Experience presenting to executive leadership.

Technical Knowledge

Strong understanding of:

  • Brand strategy
  • Consumer psychology
  • Positioning
  • Marketing analytics
  • Customer segmentation
  • Digital marketing channels
  • SEO
  • Paid advertising
  • CRM systems
  • Marketing automation
  • Website optimisation
  • Content strategy

The successful candidate is not expected to personally execute every discipline but should understand how they contribute to the broader strategy

Success Measures (First 12 Months)

The successful candidate will:

  • Develop a comprehensive global marketing strategy.
  • Establish a clear brand governance framework.
  • Improve coordination across all marketing functions.
  • Build a structured market intelligence program.
  • Improve collaboration between Sales and Marketing.
  • Increase marketing effectiveness through better prioritisation.
  • Introduce clear decision gates so significant initiatives begin with evidence, intent and an agreed measure of success.
  • Strengthen the company’s reputation within the architectural and design community.
  • Build a high-performing marketing team with clearly defined roles and responsibilities.

Preferred Industry Experience

Experience in one or more of the following sectors:

  • Luxury architecture
  • Premium furniture
  • Interior design
  • Landscape architecture
  • Luxury hospitality
  • Premium building products
  • High-end residential construction
  • Luxury consumer products
  • Designer lighting
  • Premium kitchens and bathrooms

Leadership Competencies

The successful candidate will demonstrate:

  • Strategic thinking
  • Commercial awareness
  • Intellectual curiosity
  • Sound judgement
  • Strong communication
  • Executive presence
  • Creativity
  • Analytical reasoning
  • Emotional maturity
  • Patience and restraint under pressure
  • Intellectual independence
  • High attention to detail

What We’re Looking For

We are looking for a thoughtful marketing leader who understands that great marketing is not measured by the number of campaigns produced, but by the quality of the decisions behind them.

The successful candidate is naturally curious, asks insightful questions before proposing solutions, and is comfortable challenging assumptions with evidence and sound reasoning. They understand that enduring luxury brands are built through consistency, restraint and a deep understanding of their customers – not by chasing every new trend.

They must be comfortable operating in a culture where the first contribution is not always an action plan. At times, the most valuable response will be a better question, a sharper diagnosis, a narrower brief, a recommendation to wait or a clear decision not to proceed.

They will foster a culture where strategic thinking comes before execution, creativity is grounded in commercial objectives, and every marketing initiative serves a clear purpose. This role requires someone who can inspire a multidisciplinary team while balancing imagination with discipline, ensuring that marketing remains a long-term competitive advantage for the business rather than simply a promotional function.

Compensation Package: up to INR 50 LPA plus benefits, subject to experience and current compensation

Location: Trivandrum, Kerala, India

Reporting to: Chief Executive Officer

Engagement Type: Full-time

Apply

Key Principles – An explanation

1. Being Open

The phrase “being open” can have various meanings depending on the context. As an Adjective and in an interpersonal context:

1. Receptive or Willing to Consider New Ideas:

  • MEANING: WILLING TO LISTEN TO, CONSIDER, OR ACCEPT DIFFERENT VIEWPOINTS, SUGGESTIONS, IDEAS OR EXPERIENCES.
  • EXAMPLE: “SHE IS OPEN TO TRYING NEW CUISINES.” ; “BEING OPEN-MINDED CAN LEAD TO PERSONAL GROWTH.”

2. Transparent and Honest:

  • MEANING: BEING CANDID AND STRAIGHTFORWARD IN COMMUNICATION; NOT HIDING ANYTHING.
  • EXAMPLE: “HE WAS OPEN ABOUT HIS FEELINGS AND THOUGHTS.”

3. Open Communication:

  • MEANING: ENGAGING IN HONEST AND TRANSPARENT DIALOGUE.
  • EXAMPLE: “OPEN COMMUNICATION IS CRUCIAL IN ANY RELATIONSHIP.”

In summary, “being open” can describe a state of receptiveness, transparency, accessibility, flexibility, or honesty, depending on the situation.

2. Transparent

The phrase “being transparent” generally means being open, honest, and clear in communication and actions. It involves sharing information freely and being straightforward about intentions, decisions, and processes. Here are some detailed aspects of what it means to be transparent:

1. Clarity and Openness:

  • MEANING: COMMUNICATING IN A WAY THAT IS EASY TO UNDERSTAND AND LEAVES NO ROOM FOR MISINTERPRETATION.
  • EXAMPLE: “THE COMPANY WAS TRANSPARENT ABOUT ITS FINANCIAL STATUS WITH ITS EMPLOYEES.”

2. Honesty and Integrity:

  • MEANING : BEING TRUTHFUL AND NOT HIDING ANY RELEVANT FACTS OR INFORMATION.
  • EXAMPLE : “HE WAS TRANSPARENT ABOUT HIS PAST MISTAKES DURING THE INTERVIEW.”

3. Visibility and Accessibility:

  • MEANING : MAKING INFORMATION READILY AVAILABLE AND EASILY ACCESSIBLE TO THOSE WHO NEED OR HAVE A RIGHT TO KNOW.
  • EXAMPLE : “THE GOVERNMENT PLEDGED TO BE TRANSPARENT BY PUBLISHING ALL PUBLIC SPENDING REPORTS ONLINE.”

IN SPECIFIC CONTEXTS:

1. In Business and Organizations:

  • MEANING : PROVIDING CLEAR AND HONEST INFORMATION ABOUT BUSINESS OPERATIONS, DECISIONS, AND FINANCIAL MATTERS TO STAKEHOLDERS.
  • EXAMPLE : “TRANSPARENT BUSINESSES BUILD TRUST WITH THEIR CUSTOMERS AND INVESTORS.”

2. In Personal Relationships:

KEY CHARACTERISTICS:

1. Openness:

  • SHARING INFORMATION FREELY WITHOUT WITHHOLDING ANYTHING THAT MIGHT BE IMPORTANT.

2. Honesty:

  • BEING TRUTHFUL AND STRAIGHTFORWARD IN ALL COMMUNICATIONS.

3. Clarity:

  • MEANING : BEING OPEN AND HONEST ABOUT ONE’S FEELINGS, INTENTIONS, AND ACTIONS.
  • EXAMPLE : “A TRANSPARENT RELATIONSHIP IS BUILT ON MUTUAL TRUST AND OPEN COMMUNICATION.”
  • PROVIDING INFORMATION IN A CLEAR AND UNDERSTANDABLE MANNER, AVOIDING AMBIGUITY.

4. Accountability:

  • BEING RESPONSIBLE FOR ONE’S ACTIONS AND BEING WILLING TO EXPLAIN THEM.
  • EXAMPLE SENTENCES:
    • “THE MANAGER WAS TRANSPARENT ABOUT THE REASONS BEHIND THE LAYOFFS.”
    • “A TRANSPARENT PROCESS HELPS TO AVOID MISUNDERSTANDINGS AND BUILDS TRUST.“

In summary, being transparent means being open, honest, clear, and accountable in communication and actions, ensuring that relevant information is easily accessible and understandable.

3. Diligent

The word “diligent” is an adjective that describes someone who is careful and persistent in their work or efforts. It implies a sense of thoroughness, attention to detail, and consistent hard work.

  • MEANING – SHOWING CARE AND CONSCIENTIOUSNESS IN ONE’S DUTIES OR WORK.
  • USAGE – TYPICALLY USED TO DESCRIBE A PERSON WHO WORKS HARD AND PUTS A LOT OF EFFORT INTO THEIR TASKS, CONSISTENTLY STRIVING FOR ACCURACY AND QUALITY.
  • EXAMPLE – “SHE WAS A DILIGENT STUDENT, ALWAYS COMPLETING HER ASSIGNMENTS ON TIME AND PAYING CLOSE ATTENTION TO EVERY DETAIL.”IN SUMMARY, A DILIGENT PERSON IS ONE WHO IS DEDICATED, ATTENTIVE, AND HARD-WORKING.

4. Responsible

The word “responsible” is an adjective that describes someone who has the duty or obligation to deal with something or someone, and who is reliable and trustworthy in fulfilling those obligations. Here is a more detailed definition:

  • MEANING(S)
  • 1. HAVING AN OBLIGATION TO DO SOMETHING AS PART OF A JOB OR ROLE.
  • 2. BEING THE PRIMARY CAUSE OF SOMETHING AND SO ABLE TO BE BLAMED OR CREDITED FOR IT.
  • 3. CAPABLE OF BEING TRUSTED TO DO WHAT IS RIGHT OR TO DO THE THINGS THAT ARE EXPECTED OR REQUIRED.
  • USAGE – USED TO DESCRIBE A PERSON WHO IS ACCOUNTABLE FOR THEIR ACTIONS AND DUTIES, AND WHO CAN BE TRUSTED TO HANDLE TASKS AND MAKE DECISIONS RELIABLY.
  • EXAMPLE(S)
  • “SHE IS RESPONSIBLE FOR MANAGING THE PROJECT AND ENSURING IT IS COMPLETED ON TIME.”
  • “HE WAS FOUND RESPONSIBLE FOR THE ACCIDENT.”
  • “A RESPONSIBLE PERSON ALWAYS KEEPS THEIR PROMISES AND MEETS THEIR COMMITMENTS.”

In summary, being responsible means being accountable, dependable, and trustworthy in fulfilling one’s duties and obligations.

5. Mature

The word “mature” can be used as both an adjective and a verb, with slightly different meanings in each case. Here are the definitions for the use case of an Adjective:

1. Emotionally or Mentally Developed:

  • MEANING: HAVING OR SHOWING THE MENTAL AND EMOTIONAL QUALITIES OF AN ADULT; BEHAVING IN A SENSIBLE AND RESPONSIBLE WAY.
  • EXAMPLE – “SHE IS VERY MATURE FOR HER AGE, ALWAYS HANDLING DIFFICULT SITUATIONS CALMLY.”

2. Considered and Thoughtful:

  • MEANING: MADE AFTER CAREFUL CONSIDERATION; SHOWING CAREFUL THOUGHT.
  • EXAMPLE: “HE MADE A MATURE DECISION AFTER WEIGHING ALL THE OPTIONS.”

In summary, as an adjective, “mature” can refer to the state of being fully developed, whether physically, mentally, or emotionally.