SEO Manager/Specialist (India)

Imagine an environment where you are able to utilize your knowledge in a meaningful way, working with people whom you can engage with on a human level. A place where the community is embraced and the essence of work is distilled to purely delivering, unencumbered by irrational deadlines and politics.

Nisje is a collaborative company with the shared interest of placing people’s needs first. We build on the philosophy that people are fundamental and engaging with people as humans is the cornerstone of all our endeavors. We invest, nurture, and support individuals to be creative, courageous leaders in a safe space. Our investments span multiple decades and multiple continents with distributed teams. We measure each step thoughtfully, ensuring it aligns with our ethos, keeping in mind the sustainability of our world and environment.

You can read more about our values here.

What we look for

Our foundations are based on our key principles – Please see the full description of the key principles at the end of the job description. A keen understanding of them will be required, and you will be asked to recall them if you are shortlisted.

1. Being Open

2. Being Transparent

  • A. OPENNESS
  • B. HONESTY
  • C. CLARITY
  • D. ACCOUNTABILITY

3. Being Diligent

4. Being Responsible

5. Being Mature

Position Specification

This is a challenging and exciting opportunity to spearhead the SEO division, where you will be at the forefront of growing our online presence. You’ll challenge yourself to push your boundaries of thought by working through the intricate landscape of SEO across diverse geographies, delving into the nuanced elements of content strategy and optimization.

We provide a balanced platform where you can both do and learn. A space that is inclusive and supportive, where curiosity is encouraged, with an expectation to evolve constantly. Collaboration is key as you work closely with cross-functional teams to implement strategies that elevate the online visibility of our clients and partners to drive meaningful results.

Desired qualities we seek in individuals for the role:

  • Strong understanding of Search Engine Optimisation methods and how to implement them effectively.
  • Experience driving “relevant” organic web traffic to client websites.
  • Capable of evaluating business Key Performance Indicators (KPIs) and assessing the impact of SEO activities on overall business growth.
  • Having the ability to simplify complex ideas and thoughts down into concepts that non-SEO people can understand. Convince the internal teams and clients to do the right thing by speaking at meetings and preparing decks, reports, case studies, etc.
  • Those with Technical & Programming Skills who can understand development challenges and work with developers to solve issues by offering insights rather than merely making demands.
  • Who understands the effort vs impact, carefully evaluates the effort it takes to drive results, and decides whether it is worth investing the time and effort.
  • Knowing which activities to prioritize for better return on investments from SEO campaigns. Decision-making ability to prioritize activities for meaningful SEO results is key.
  • Those who meticulously analyze and report on the analytics events, their causes, and recommended actions. They should also provide insightful evaluations of SEO campaign effectiveness, offering meaningful insights instead of merely presenting data and numbers.
  • Familiarity with analytics tools such as Google Analytics and Search Console is important. Candidates should not only be adept at extracting data but also capable of interpreting it, identifying patterns, and providing recommendations for actionable insights.
  • Those who like data analysis and have a love for numbers, and enjoy delving deep into data to drive meaningful results.
  • Those with a genuine passion for SEO and digital marketing and an internal drive to continuously learn and adapt to the evolving search engine landscape.
  • Candidates with a willingness to conduct thorough research, not only limited to search engines but also encompassing clients, their industries, and competitors.

Responsibilities

VISION :

  • Develop and articulate a clear vision for the SEO division, aligning with the company’s goals and objectives.
  • Stay abreast of industry trends, emerging technologies, and changes in search engine algorithms to inform strategic direction.

ACHIEVE :

  • Drive the execution of SEO campaigns, ensuring the delivery of measurable results that align with the Key Performance Indicators (KPIs).
  • Monitor and analyze campaign performance metrics, making data-driven adjustments to optimize performance and maximize ROI.

STRATEGY :

  • Formulate comprehensive SEO strategies tailored to the needs of clients and partners, taking into account factors such as target audience, business KPIs, industry trends, and competitive landscape.
  • Collaborate with cross-functional teams to implement strategic initiatives and optimize online visibility across diverse geographies.

GUIDE :

  • Provide guidance and mentorship to team members, fostering a culture of continuous learning and professional development.
  • Offer strategic insights and recommendations to internal teams and clients, guiding decision-making processes and driving alignment with SEO best practices.

Qualification

  • A resident of India
  • Citizen of India
  • Bachelor’s degree in either Computer Science, Business or Marketing, with a preference for a Master’s degree
  • Professional SEO and SEM Certification
  • Proven work experience of 5+ in an agency:
    • Successfully leading teams
    • Developing and Executing SEO campaigns
    • Experience managing SEO campaigns for clients from the US, Canada, or Europe.
  • Deep knowledge of SEO trends, strategies, and practices.
  • Advanced knowledge of technical aspects of SEO, content marketing, and search techniques
  • Extensive knowledge of an array of analytic tools such as Ahref, SEMRush, Search Console, Data Studio, Moz, Google Analytics 4, etc.
  • Demonstrate critical thinking in engaging with content creation, where you must be able to lead discussions toward supporting your decisions and solutions.
  • Must be familiar with and adept at using technology. Familiarity with operating in an Apple environment on both Desktop and Mobile and experience using native Apple software — Pages (Word Processor), Numbers (Spreadsheet), Keynote (Presentation) — will be an added advantage

Key Management Skills

  • Excellent English language skills, both spoken and written
  • Strategic and creative thinker
  • Ability to be self-vested, prioritize workload, manage and track time effectively, with attention to detail
  • Diligent, with high ethical standards
  • Great team player with good interpersonal skills

Key Relationships

  • Management
  • You will be supported in this role. Your feedback on any matter is appreciated and will always be considered.
Apply

Key Principles – An explanation

1. Being Open

The phrase “being open” can have various meanings depending on the context. As an Adjective and in an interpersonal context:

1. Receptive or Willing to Consider New Ideas:

  • MEANING: WILLING TO LISTEN TO, CONSIDER, OR ACCEPT DIFFERENT VIEWPOINTS, SUGGESTIONS, IDEAS OR EXPERIENCES.
  • EXAMPLE: “SHE IS OPEN TO TRYING NEW CUISINES.” ; “BEING OPEN-MINDED CAN LEAD TO PERSONAL GROWTH.”

2. Transparent and Honest:

  • MEANING: BEING CANDID AND STRAIGHTFORWARD IN COMMUNICATION; NOT HIDING ANYTHING.
  • EXAMPLE: “HE WAS OPEN ABOUT HIS FEELINGS AND THOUGHTS.”

3. Open Communication:

  • MEANING: ENGAGING IN HONEST AND TRANSPARENT DIALOGUE.
  • EXAMPLE: “OPEN COMMUNICATION IS CRUCIAL IN ANY RELATIONSHIP.”

In summary, “being open” can describe a state of receptiveness, transparency, accessibility, flexibility, or honesty, depending on the situation.

2. Transparent

The phrase “being transparent” generally means being open, honest, and clear in communication and actions. It involves sharing information freely and being straightforward about intentions, decisions, and processes. Here are some detailed aspects of what it means to be transparent:

1. Clarity and Openness:

  • MEANING: COMMUNICATING IN A WAY THAT IS EASY TO UNDERSTAND AND LEAVES NO ROOM FOR MISINTERPRETATION.
  • EXAMPLE: “THE COMPANY WAS TRANSPARENT ABOUT ITS FINANCIAL STATUS WITH ITS EMPLOYEES.”

2. Honesty and Integrity:

  • MEANING : BEING TRUTHFUL AND NOT HIDING ANY RELEVANT FACTS OR INFORMATION.
  • EXAMPLE : “HE WAS TRANSPARENT ABOUT HIS PAST MISTAKES DURING THE INTERVIEW.”

3. Visibility and Accessibility:

  • MEANING : MAKING INFORMATION READILY AVAILABLE AND EASILY ACCESSIBLE TO THOSE WHO NEED OR HAVE A RIGHT TO KNOW.
  • EXAMPLE : “THE GOVERNMENT PLEDGED TO BE TRANSPARENT BY PUBLISHING ALL PUBLIC SPENDING REPORTS ONLINE.”

IN SPECIFIC CONTEXTS:

1. In Business and Organizations:

  • MEANING : PROVIDING CLEAR AND HONEST INFORMATION ABOUT BUSINESS OPERATIONS, DECISIONS, AND FINANCIAL MATTERS TO STAKEHOLDERS.
  • EXAMPLE : “TRANSPARENT BUSINESSES BUILD TRUST WITH THEIR CUSTOMERS AND INVESTORS.”

2. In Personal Relationships:

KEY CHARACTERISTICS:

1. Openness:

  • SHARING INFORMATION FREELY WITHOUT WITHHOLDING ANYTHING THAT MIGHT BE IMPORTANT.

2. Honesty:

  • BEING TRUTHFUL AND STRAIGHTFORWARD IN ALL COMMUNICATIONS.

3. Clarity:

  • MEANING : BEING OPEN AND HONEST ABOUT ONE’S FEELINGS, INTENTIONS, AND ACTIONS.
  • EXAMPLE : “A TRANSPARENT RELATIONSHIP IS BUILT ON MUTUAL TRUST AND OPEN COMMUNICATION.”
  • PROVIDING INFORMATION IN A CLEAR AND UNDERSTANDABLE MANNER, AVOIDING AMBIGUITY.

4. Accountability:

  • BEING RESPONSIBLE FOR ONE’S ACTIONS AND BEING WILLING TO EXPLAIN THEM.
  • EXAMPLE SENTENCES:
    • “THE MANAGER WAS TRANSPARENT ABOUT THE REASONS BEHIND THE LAYOFFS.”
    • “A TRANSPARENT PROCESS HELPS TO AVOID MISUNDERSTANDINGS AND BUILDS TRUST.

In summary, being transparent means being open, honest, clear, and accountable in communication and actions, ensuring that relevant information is easily accessible and understandable.

3. Diligent

The word “diligent” is an adjective that describes someone who is careful and persistent in their work or efforts. It implies a sense of thoroughness, attention to detail, and consistent hard work.

  • MEANING – SHOWING CARE AND CONSCIENTIOUSNESS IN ONE’S DUTIES OR WORK.
  • USAGE – TYPICALLY USED TO DESCRIBE A PERSON WHO WORKS HARD AND PUTS A LOT OF EFFORT INTO THEIR TASKS, CONSISTENTLY STRIVING FOR ACCURACY AND QUALITY.
  • EXAMPLE – “SHE WAS A DILIGENT STUDENT, ALWAYS COMPLETING HER ASSIGNMENTS ON TIME AND PAYING CLOSE ATTENTION TO EVERY DETAIL.”IN SUMMARY, A DILIGENT PERSON IS ONE WHO IS DEDICATED, ATTENTIVE, AND HARD-WORKING.

4. Responsible

The word “responsible” is an adjective that describes someone who has the duty or obligation to deal with something or someone, and who is reliable and trustworthy in fulfilling those obligations. Here is a more detailed definition:

  • MEANING(S)
  • 1. HAVING AN OBLIGATION TO DO SOMETHING AS PART OF A JOB OR ROLE.
  • 2. BEING THE PRIMARY CAUSE OF SOMETHING AND SO ABLE TO BE BLAMED OR CREDITED FOR IT.
  • 3. CAPABLE OF BEING TRUSTED TO DO WHAT IS RIGHT OR TO DO THE THINGS THAT ARE EXPECTED OR REQUIRED.
  • USAGE – USED TO DESCRIBE A PERSON WHO IS ACCOUNTABLE FOR THEIR ACTIONS AND DUTIES, AND WHO CAN BE TRUSTED TO HANDLE TASKS AND MAKE DECISIONS RELIABLY.
  • EXAMPLE(S)
  • “SHE IS RESPONSIBLE FOR MANAGING THE PROJECT AND ENSURING IT IS COMPLETED ON TIME.”
  • “HE WAS FOUND RESPONSIBLE FOR THE ACCIDENT.”
  • “A RESPONSIBLE PERSON ALWAYS KEEPS THEIR PROMISES AND MEETS THEIR COMMITMENTS.”

In summary, being responsible means being accountable, dependable, and trustworthy in fulfilling one’s duties and obligations.

5. Mature

The word “mature” can be used as both an adjective and a verb, with slightly different meanings in each case. Here are the definitions for the use case of an Adjective:

1. Emotionally or Mentally Developed:

  • MEANING: HAVING OR SHOWING THE MENTAL AND EMOTIONAL QUALITIES OF AN ADULT; BEHAVING IN A SENSIBLE AND RESPONSIBLE WAY.
  • EXAMPLE – “SHE IS VERY MATURE FOR HER AGE, ALWAYS HANDLING DIFFICULT SITUATIONS CALMLY.”

2. Considered and Thoughtful:

  • MEANING: MADE AFTER CAREFUL CONSIDERATION; SHOWING CAREFUL THOUGHT.
  • EXAMPLE: “HE MADE A MATURE DECISION AFTER WEIGHING ALL THE OPTIONS.”

In summary, as an adjective, “mature” can refer to the state of being fully developed, whether physically, mentally, or emotionally.